Marketing is one of the most significant challenges small
startups usually face because their marketing strategies are not paying off as
expected. Their efforts do not bring the customers or sales as they desire. The
fact is that businesses striving to survive are not doing it only to boost
sales but also to increase their reputation online.

There are many approaches that you can follow to keep your
business alive, but you need to pay attention to the key details required to
attract the audience to the business. So before we move on to discuss the
tactics, let’s understand what it means by marketing.

Where it can be referred to placing a few ads to attract the
audience, you need to think it about it again. Marketing is much more than
advertising the business. It is a process that involves planning marketing
goals and implementing successful marketing strategies to achieve those goals.

Now it does not mean marketing has to be a complicated
process. However, you need to understand your goals and business values to be
able to get the word out of your business. Here are five basic marketing
strategies that can help you to achieve your goals.

Social media is a platform where you can connect with your
audience. It can be intimidating at first, but once you understand social media
marketing, you can always post your thoughts and business relevant information
to share it with the audience.

You can use direct platforms such as Instagram or Twitter or
even Snapchat to reach out to other successful business people or even
communicate with potential customers who might be looking for your services.
You can also join social media groups where you can answer relevant questions and
suggest about your services.

Most importantly, social media marketing is free of cost.
You don’t have to pay to make a profile or business page on social media
platforms.

If you don’t have a blog for your business, you need to
start one right away. However, you don’t only have to blog on your own blog;
you also need to start with other blogs as well to gain visibility. You can
post your blogs on authority platforms such as LinkedIn or Medium which leads
to a massive audience and online traffic.

One thing you must remember is the quality of the blog
matter. So make sure that you add value to your content by giving value to the
audience. Blogging is one of the most powerful strategies you can use to market
any business.

If you have a service based business, you can ask the
customers for referrals as it is a great way to interest new customers to your
business. Think about it; a customer is more likely to purchase the product
referred to them by another customer. Word of mouth greatly influences the decisions
of potential clients.

Although Wikipedia is an encyclopedia, it is also used as a
marketing platform by businesses to attract the audience. It adds credibility
to the business and people are more inclined towards trusting the business
providing authentic information about the organization. Businesses consider
investing in hiring Wikipedia experts to write a well-composed Wikipedia page
about the business. However, if you are eager to do it on your own, you must
keep in mind the strict notability guidelines of Wikipedia while writing a
Wikipedia article.

Influencer marketing is one of the recent inventions of
content marketing and is used to boost online visibility through social media
platforms without taking years to build an audience. However, it is necessary
to find the right influencer to be able to deliver your message to the
audience.

Influencer marketing is about getting your message to the
right customer. Therefore you need to recognize the potential influencer to
reach out to the target audience without investing a lot of money in marketing.