Influence Of Instagram In Email And Social Media Marketing

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Influence Of Instagram In Email And Social Media Marketing
Influence Of Instagram In Email And Social Media Marketing
Social media has evolved dramatically over the years so much
so that it has now become the integral part of the lives of common people as
well as the business owners.
  • This is ideally a platform that helps people and businesses
    to stay connected with the others in the circuit.
  • It helps the businesses to establish a relationship with
    the users and increase their business marketing prospects.
One of the most significant trends noticed among the
businesses to day is the integration of social media with email marketing. This
has produced remarkable results, much better than each of these used
separately.

Role Of Instagram

Influence Of Instagram In Email And Social Media Marketing
Influence Of Instagram In Email And Social Media Marketing
Among all different social media channels, Instagram plays a
significant role over and above other social networks. According to studies of
The Drum it is found that:
  • In 2015 the influence of Facebook was about 52% of all
    online and offline purchases made by the consumers.
  • This number is up from the 36% mark of 2014.
This not only shows the importance of social networks for
the retailers to manage their business marketing as well as the direct impact
of social media on their marketing efforts as well as the buying behavior of
the consumers.
Instagram on the other hand, has grown in its number of
followers in leaps and bounds to reach more than800 million by the end of 2017
and is expected to reach the one billion mark soon this year. This is in fact
far too much as compared with Facebook, its parent company as well as other
social media networks.
This makes Instagram the perfect and most favored channel
for the marketing purpose, email and otherwise, for all businesses irrespective
of their nature, type, form, and size.
  • According to another research it is found that there are
    more than 500 million Instagram business accounts making the best of this
    visual platform to reach out to more and more audience with their products and
    emails.
  • As for Facebook it is only 50 million small business
    accounts use their pages to connect with their customers. Out of this only 4
    million businesses pay for social media advertising on Facebook.
The Instagram Stories Ads on the other hand are far more
effective and popular due to its power to reach out to a much larger audience.
Therefore, when a business, large or small, use Instagram as their email
marketing tool, with or without the help of experts like Gramista or its likes, they will gain a better
visibility and will surpass their competitors who do not comparatively easily.

Create An Emotional Response

When Instagram is used for business marketing purpose, it
will create a better impact on the minds of the users so that they can respond
in a much better way and generate an emotional response.
Videos and pictures attached with emails create a greater
impact on the viewers and the recipients of the mails. According to the research
report of ReelSEO it is found that:
  • More than 4.4 million videos are uploaded directly to
    Facebook and
  • It generates over 199 billion views.
This is considering the fact that Facebook has only 50
million small business accounts using this platform. When you consider
Instagram and its 500 million business accounts and nearly a billion active
monthly users, the number will naturally increase manifold, and it may not be
just ten times, considering the simple mathematical ration proportional
calculation.
Research has also shown that adding visual elements into
emails make this tool more powerful and business owner can get even more
response from their users as that will make their posts more personalized.
This, researchers say will increase conversions and they have also come up with
useful statistical data that will encourage you to integrate social media with
your email marketing campaign. The data says:
  • 68% of marketers typically publish a video content on
    Instagram and other social channels
  • 70% of marketers plan to use it for their marketing
    purposes
  • 34% of marketers have already used Instagram Live and
  • 37% plan of them plan to use it.
Ideally, posts and mails that have no visual content in it
generates much lower response. According to the research report of AdEspresso,
20% of accounts can generate an emotional response in the users with no ads in
it.
Therefore, if you add a visual element you will be able to
deliver more dynamic and customized messaging to people at different stages of
their journey as well as during key times. This will definitely yield much
better results.

Other Things To Consider

There are a few other things that you should consider while
using Instagram for your email marketing campaigns.
  • You must post your messages at then best time so that the
    recipients can see it as soon as it is delivered. You will therefore know then
    times when your users are most active. HubSpot research says that the best time
    to post on Instagram is 3:00 p.m. on all Wednesdays. Other ideal times include
    12:00 to 1:00 p.m. on Saturdays and Sundays and 1:00 to 4:00 p.m. on Thursdays
    and Fridays. You will be better off if you use auto schedule tools so that you
    do not miss out on any opportunity.
  • Focus on links because that will increase the chances of
    interaction by as much as 92%, according to the report of HubSpot. This is the
    easiest way to gain better results, open rate for your mails and views and
    shares for your posts.
  • You must also make sure that you are actively engaged the
    social networks so that your target audience are never frustrated by not
    getting any response from you. Ideally, Lithium reports says that 78% of social
    followers who complain usually expect a response from the brand within an hour
    of putting up the complaints.
Lastly, you will need to do everything that is within the
capacity of Instagram to gain more visibility and open rate for your emails so
that you gain the best results from your email marketing campaign in the most
efficient and effective way.

Author Bio: –

Kristen Smith has been working on the importance of social
media in marketing with thousands of real Instagram followers for her postings.
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