Why Brands Are Using Private Instagram Accounts

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Why Brands Are Using Private Instagram Accounts
Why Brands Are Using Private Instagram Accounts
Instagram is one of the most
significant social media
platforms now. Many businesses, be it a start-up or an established one, are
using this platform to boost their business and increase conversion rate. It
has been proved via various surveys that Instagram is an effective platform for
bringing in more customers, indeed. In recent times, it has been noticed that
many public Instagram accounts are now setting their profiles to private. This
means, all the contents of that profile are hidden. If anyone urges to check
the profile, he/she must follow the page.

Pros And Cons
Of Private Instagram Accounts For Brands

You may now think that this may
bring more followers to the page and as a result, more conversion rates will be
ensured. It has become a world trend now to make the Instagram account private
or create a private account from the beginning. Scroll down to know whether it
is a worthy decision and you should follow the same for your brand.

Benefits Of
Private Instagram Account

Many businesses have found it quite
beneficial to create a private Instagram account.
Know why this decision is wise and beneficial.
Benefits Of Private Instagram Account
Benefits Of Private Instagram Account

1. Boost Curiosity
Among The Followers:

It goes without saying that the
non-followers will automatically get curious to see the content of the page. If
you have a catchy business name, with an attractive image and tagline, people
will tend to follow the page. Private accounts give them a feeling that the
contents that are hidden are exclusive, and they are missing something
essential. The fear of missing out will be felt by the non-followers when you
launch any new product and keep it private. This is a brilliant way to increase
followers on your website.

2. It Increases
The Retention Rate:

In case of private Instagram
accounts, you get a notification if anyone wants to unfollow you. In public
profiles, anyone can unfollow you at any moment. But, in case of private, the
scenario is different. Your followers will get a notification whether they are
sure about unfollowing your page. In this case, your customers will think twice
before leaving the page. Thus, it can be said that the retention rate is higher
with private Instagram accounts.

3. You Keep
Adherence To The Trend

Social media trends are changing
every now and then. Therefore, it is expected from every brand to follow the
trend. Keeping Instagram account private is the new trend of this social media
platform. This is the way you indirectly tell your customers that content are
valuable to you than the reach. Your followers also feel that even the content
you share is especially for them as they are members of the closed group.

4. You Are
In Control

As you maintain a private
account, you have the authority to choose the kind of customers for your brand.
You can also decide whether the customer urges to follow your brand need your
product or not. This will enhance the business in the long run. By going
private, you also allow your customers to have a private conversation with you.
You can also quickly review any troll or ban them easily. In a nutshell,
private accounts help you to make your Instagram profile clean and trendy.

5. Increase
Of Followers’ List

Increase Of Followers’ List
Increase Of Followers’ List
You can increase the followers
when you make your account private. Moreover, you can also ensure that your
profile will be full of organic customers. You can weed out the unwanted
followers and keep your profile safe. When the followers share your post, other
non-followers may also want to check your contents. In that case, there is an
assurance of an increase of followers in your account.
However, as every decision and
policy have certain cons, private Instagram accounts are also not exceptional.
Check out the different cons that private Instagram accounts can have.
What’s not right with a private
account on Instagram?

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  • Risk of getting unfollowed by
    the customers:
Apart from curiosity, there may
be no other reasons for the customers to follow you. Sometimes, it may also
happen that if your contents are not relatable, your customers can unfollow you
then and there.

  • Business accounts cannot be made
    as private:
If you have a business account on
Instagram, you have to make it personal. Otherwise, switching from a business
account to private is not possible.

  • Your contents can go missing:
In private accounts, your
contents can be missing even if you use sufficient hashtags. In that case, you
have to depend solely on your followers to increase the conversion rate.
However, for many brands, social
media is a public platform from where the brand should be presented
appropriately to impress the customers. Therefore, making the Instagram account
private is inevitable.

Author
Bio:

Name: Maria Baeza
Bio: Maria Baeza is a Content
Marketing Manager at TopMobileTech.
It is a blog where I cover all the tips & tricks related to Mobile and more
related to tech.  Stay connected to the
rest of the world with Top Mobile Tech. We bring latest and critical news to your
mobile and computer devices.

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