Three Popular Influencer Marketing Trends On Instagram

Influencer marketing on Instagram
has increased in the past year. More brands are now contacting influencers to
promote their products in innovative ways. These influencers have many
followers, and so you can contact them for promoting your products in the world
of fashion, beauty, photography, health and fitness travel, etc. In this way,
you are able to reach out and connect with customers better. This, in turn,
gives you more returns on investment and inbound targeted traffic in a
non-intrusive and simple way.

If you have not been using
influencer marketing for the promotion of your products on Instagram, it is
high time that you start doing so now. 2019 has been a very good year for
Influencer marketing on Instagram. However, before jumping on to the influencer
marketing bandwagon for 2019, the following are some of the top trends that you
can follow-

1. Influencers Are Focusing More On IGTV – Note that
Instagram is now not the first thing that springs into mind when it comes to
video marketing for your business. In the past, video content has become quite
popular on this platform. Businesses are busy making fast 30-second videos and
15-second Instagram Story videos to entice the potential customer’s imagination
to know more. Thanks to the advent of IGTV, video marketing has become more
popular, and influencer marketers are now using it like YouTube to spread
messages and promote brands.

2. Micro-Influencers Are On The Rise – Micro-influencers
are not as popular as celebrities; however, they have thousands of Instagram
followers and are ideal for capturing the spirit of your brand better than a
famous celebrity. When a follower or fan of that micro-influencer лайкиинстаграм posts, it is later shared
with their followers. The reason being these posts are relatable when a
micro-influencer shares it. They are regular people who lead normal lifestyles,
and they are known for promoting products and brands that appeal to the normal
audience. Most of the followers of the micro-influencer wish to embody their
lifestyle, so they are a better choice over a famous celebrity to promote your
products. However, note you should choose a micro-influencer who specializes in
the same business niche as you do to get optimal results.

3. Be Natural – Some Instagram marketers spend a lot of
money on professional photography and services that deal with video production.
Others spend a lot of money on make-up, hairstylists, fashion designers, etc.
for their models. However, if you examine the latest trends of 2018, you will
find that there has been a drastic change- influencers marketing is organic and
relatively very simple. They are natural and can relate to the targeted
audience better. Yes, there are some shiny and professional ads; however, the
ad where the person has no makeup or sports an untidy bun works quite well for
promoting services and products. In short, special effects and extra costs to look
glamorous are not needed.

Therefore, if you are looking for
better business growth and reach on Instagram consider influencer marketing and
get in touch with someone popular in your business niche to promote your
products this year!

Pete Campbell is a social media
manager and has immense knowledge about email marketing and Instagram
promotion. He delights his clients by helping them buy real Instagram likes. He
loves to travel, write and play baseball.