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Three Popular Influencer Marketing Trends On Instagram

Three Popular Influencer Marketing Trends On Instagram
Three Popular Influencer Marketing Trends On Instagram
Influencer marketing on Instagram has increased in the past year. More brands are now contacting influencers to promote their products in innovative ways. These influencers have many followers, and so you can contact them for promoting your products in the world of fashion, beauty, photography, health and fitness travel, etc. In this way, you are able to reach out and connect with customers better. This, in turn, gives you more returns on investment and inbound targeted traffic in a non-intrusive and simple way.

Top Instagram Influencer Marketing Trends In 2019

If you have not been using influencer marketing for the promotion of your products on Instagram, it is high time that you start doing so now. 2019 has been a very good year for Influencer marketing on Instagram. However, before jumping on to the influencer marketing bandwagon for 2019, the following are some of the top trends that you can follow-

Three Popular Influencer Marketing Trends On Instagram
Three Popular Influencer Marketing Trends On Instagram

1. Influencers Are Focusing More On IGTV - Note that Instagram is now not the first thing that springs into mind when it comes to video marketing for your business. In the past, video content has become quite popular on this platform. Businesses are busy making fast 30-second videos and 15-second Instagram Story videos to entice the potential customer's imagination to know more. Thanks to the advent of IGTV, video marketing has become more popular, and influencer marketers are now using it like YouTube to spread messages and promote brands.

2. Micro-Influencers Are On The Rise - Micro-influencers are not as popular as celebrities; however, they have thousands of Instagram followers and are ideal for capturing the spirit of your brand better than a famous celebrity. When a follower or fan of that micro-influencer лайкиинстаграм posts, it is later shared with their followers. The reason being these posts are relatable when a micro-influencer shares it. They are regular people who lead normal lifestyles, and they are known for promoting products and brands that appeal to the normal audience. Most of the followers of the micro-influencer wish to embody their lifestyle, so they are a better choice over a famous celebrity to promote your products. However, note you should choose a micro-influencer who specializes in the same business niche as you do to get optimal results.

3. Be Natural - Some Instagram marketers spend a lot of money on professional photography and services that deal with video production. Others spend a lot of money on make-up, hairstylists, fashion designers, etc. for their models. However, if you examine the latest trends of 2018, you will find that there has been a drastic change- influencers marketing is organic and relatively very simple. They are natural and can relate to the targeted audience better. Yes, there are some shiny and professional ads; however, the ad where the person has no makeup or sports an untidy bun works quite well for promoting services and products. In short, special effects and extra costs to look glamorous are not needed.

Therefore, if you are looking for better business growth and reach on Instagram consider influencer marketing and get in touch with someone popular in your business niche to promote your products this year!

Author’s Bio:

Pete Campbell is a social media manager and has immense knowledge about email marketing and Instagram promotion. He delights his clients by helping them buy real Instagram likes. He loves to travel, write and play baseball.

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