Best ECommerce Platforms For Your Online Store

The Indian e-commerce market is
growing at a fast pace. This decade has seen tremendous new trends. Before the
entrepreneur bug bites you, for starting a new venture make sure that consider
a few elements and don’t run straight to an ecommerce platform. There’s a lot
to be figured out and everything is explained in detail in this article.

• Payment Gateway
• Product Photography
• Customer Acquisition
• Social Media Strategy
• SEO
• Customer Retention

And there’s so much more to this!
It takes all the specialists to work together in a web network and helps to
familiarize themselves with the best of the digital marketing tactics.

Best ECommerce Platforms For Your Online Store

Initially, to focus on the
primary step is the e-commerce
platform and the number of platforms where the content management system
plays an integral role in growing the business. This can take from a duration
of six months to a year to foster into a well-established business. In such
cases, one needs to focus on all platforms to be used when they are building an
online store. It can be fairly a huge complicated task, altogether. Surely,
when the individual is not from the technical background. We have compiled all
the easy-to-go methods for you in this article such that this makes your
research work less and helps you in choosing the best platform possible.

There are two alternatives available
to manage an e-commerce website:

1. Hosted Platforms Such As Shopify,
Zepo, Ship Rocket

2. Open-Source Content Management
Systems (CMS) Like Woocommerce Or Magento.

For better understanding, we have
created a list of few benefits that each option has in store for you:

● Lower Development And Maintenance –
It eliminates the need for a developer as there is no coding required. Also,
know that the hosting is shared between the parties so it just lowers down all
the extra cost of the server.

● Better Technical Support –
Most online creators have a strong tech team that helps in assisting the
customers with any queries or any issues that may alarm at any given point of
time.

● Less Complex To Work With –
The back end team takes care of the whole process particularly, therefore,
these platforms are user friendly and are built for ease. It helps in keeping
the technical knowledge aside and create a better system without any
complexities.

● Better Functionality – There is an array of plug-ins
that one can use and offer the themes in an effective way. The content
management systems help with advanced functions.

● Better Customizability – You can modify your content
later on or even edit the content without any restriction. CMS allows users to
customize improvements accordingly. It can actually depend upon the uniqueness
of the brand. It plays an integral role in the competitive market of today!

● Can Support Large Stores And Sophisticated Websites –
They are self-hosted and have no limit restraining to the no. of products or
categories to be allowed. It builds a sophisticated website and supports all
the large stores in the most effective way.

The website designer knows what will be
the ideal choice for your business. Further going, we have created a list of a
few e-commerce options to explore.

Most of the domestic players are
playing in the same market and are ready to be in the local market. If you have
made a final thought and are ready to get going with an online store creator,
then consider these platforms that will help in making your process go in a
smooth trail.

• Shopify
• Zepo
• Wix

Let’s help understand each of
them vividly!

1. Shopify: This is the first name that anybody can
think of while simultaneously thinking about an online commerce platform. In a
recent study that was taken out in 2019, it was found out that more than a 1.15
million websites are made using Shopify.

Pros:

• Large number of add-ons as well
  as beautiful and professional templates to choose from for a beautiful
  storefront
• 24/7 customer support – Can be
  reached by phone, online live chat or email.
• SEO Compliant
• Pay as you go pricing, which is
  great for newer startups
• Option to upgrade to Shopify
  Gold, an enterprise solution being used by 3600 brands
• 15+payment gateways and 10+
  logistics integrations for India

Cons:

• May work out slightly more
  expensive as compared to other platforms
• The back-end UX is slightly
  complex to understand in the beginning

2. Zepo: This is a Mumbai based startup that has helped
in established more than 1500 e-commerce stores to set up in the present time.
It has been 9 years since its inception which was initially launched in the
year, 2011. It has a smooth payment gateway for the customers, and has
integrated logistics, along with other e-commerce services.

Pros:

• Local brand – local support as
  well as a better understanding and feel of local market
• An easy interface, especially for
  newbies
• Hosted on Rackspace servers – so
  you can expect a better speed as compared to most platforms.
• Fedex, Delhivery, DotZot, Aramex,
  BlueDart and DHL Support

Cons:

• Limited Images per product on the
  lower-priced plans

3. Wix: It has won almost 2000 eCommerce stores in
India. More than 7% of the websites are under the same e-commerce segment.

Pros:

• Easy to use Wix editor
• Hundreds of templates to choose
  from, trusted by over 160 million people users as per their site
• They have simple to use logo
  makers
• Free hosting – and upgrade
  required only to get extra storage, connect your own domain or to remove Wix
  ads

Cons:

• May not be scalable beyond a
  point
• Logistics and Payment Gateway
  integrations in India may be limited

Every platform has its pros and
cons, and the business owners know which one to choose for their niche of the
business. Let us know in the comments section down below if you have any
queries or want to share any new suggestions on the same.