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What Is Google Quality Score And How To Achieve It?

What Is Google Quality Score And How To Achieve It?
What Is Google Quality Score And How To Achieve It?
Google quality score is the key to achieve a successful paid search marketing campaign. It is known as a very significant segment that defines the quality of your ads, landing pages, and keywords. Basically, search engines show the ads for selected keywords and when any user clicks on that ad, the advertisers need to pay for it. But, thousands of advertisers are trying for top rankings on the same keywords. And, therefore Google finds a way to determine which order to show the available ads in. As a result, it becomes a little bit more competitive. So, that's where quality score comes into playing a major role.

For example, the experts provide different PPC and SEO services in Bangkok and other countries at all budgets. However, this guide will help you in detail about Google quality score and ways to achieve it. So, let’s have a look.

Table Of Content

What is Google Quality Score?
• Why Google Uses Quality Score?
How to Achieve Google Quality Score?
• Focus on Page Content
• Consider Link Structure
• URL Structures
• Count Page Speed
• Keyword Research
Conclusion

What Is Google Quality Score?

The Google Quality Score is a ranking scale, varying from 1 (lowest) to 10 (highest), which further accumulates the ad quality on the Google search network. It concludes that higher quality ads can drive to more economical and better ad positions. And, without a higher quality score, your web-page's ranking in Google's SERP will be down and leads it to a low organic web-traffic and site's conversion rate. The numbers from 1 to 10 represent the relevancy of the keyword across the many auctions in which it participates. Moreover, these numbers also help advertisers in choosing the right keywords, writing good ads, and driving users to helpful landing pages. This is the real-time quality score that really matters.

Google looks at several design factors to determine a web-page quality score. It includes the page's content and effectiveness of quality keywords. So, in order to beat your competitors in the AdWords campaign, you must focus on quality keywords and other design elements.

Quality score is the major Google's ranking signal as it is a long term white-hat SEO technique. Once the quality score is accomplished according to Google's search engine optimization requirements, it will be able to fulfil the needs of online customers for the long term. Quality score depends on how internet users will engage with your web pages or ads.

Why Google Uses Quality Score?

Google quality Adword score matters because it represents the relevancy of your ads to users' search queries. This technique also determines ad rank, which is important for advertisers with a limited budget. The advertisers with a small budget can work hard to optimize their accounts and end up in the top ad positions, even if their bid is lower than a competitors' bid with a lower quality score. If your keyword-level quality score is low, then it will not enter an auction. This means your ad will not show and may not compete with other searchers' business. If your quality score is low, then your ad rank is also low, which further generates less traffic and a lower ROI.

How To Achieve Google Quality Score?

In order to achieve better results, advertisers must keep alive every page with a quality score ranking signal. As discussed above, the quality score comprises the highest number, ranging between 1 to 10. So, they can guarantee a pleasant Google PageRank and consequently a higher site's conversion rate. It is also important to consider Google's organic quality score requirements before optimizing your AdWords campaigns. Well, here are 4 essential elements that help you in achieving the quality score.

• Focus On Page Content

The page content is one of the most significant aspects to fulfill the visitors' needs. Therefore, spend more quality time to develop unique content for your ads or web pages. Google bots only give preferences to relevant web-pages that are featured with sufficient content. An effective content strategy will create an impressive quality score. But, make sure your content is also facilitated with the right keywords and phrases. Choosing and embedding the correct keywords in titles and the main body will increase overall visibility. But, the right keyword density is also one of the major concerns in Google's eye.

• Consider Link Structure

A user-friendly website must have an effective internal link strategy to navigate the users from one page to another. An effective external link to the related external pages provides more detailed and valuable information to your users. Having a proper link strategy helps in establishing information hierarchy for a given site. Information hierarchy is also important because a well-designed information rendering pattern from one to another ensures user satisfaction. In addition, internal linking on a website helps in spreading the link juice around the site, which is used to calculate the relevancy of web-pages and rank them in a better place.

• URL Structures

If the domain name of sites is equipped with relevant keywords will show it up in the SERP. And, the conversation rate and traffic will automatically increase when a web-page ranks higher in the search results. By using the primary niche keywords in the site's name and URL, your site will achieve a good quality score along with keywords. Make sure your users have a good reason to continue and purchase services. So, it is recommended that avoid very long and dynamic URL structures. Search engines crawlers cannot crawl sites' with dynamic URLs.

• Count Page Speed

Google considers page speed ranking signals while crawling the sites. Some site pages take a too long time to load because they are not user friendly. Even if the content on the page is relevant, Google will not count it and internet users will also click-away as soon they realize that a web-page is not loading faster. To achieve a higher quality score to beat your competitors in Google's SERP, you need to utilize page speed tools like Google's page speed tools to improve your site's speed for higher page rank.

• Keyword Research

It is recommended that you find new, highly relevant keywords, so you can add it to your campaigns. It includes long-tail opportunities that can contribute to the bulk of your overall traffic. In addition, splitting your keywords into tight, organized groups will add more effectiveness to individual ad campaigns. It is so because the quality score primarily depends on the relevancy, and improving keyword quality score is a condition of building your PPC campaigns into small, well-organized, tightly knit groups of keywords. It is essential to exclude irrelevant search terms that are wasting your budget.

Conclusion

The above-mentioned discussion is representing a detailed guide of Google quality score. So, pick the right keywords and build a well-organized ad campaign for achieving better organic results. Do not forget to work on your URL structures, page speed, link-building strategy, and page content. The more you focus on these techniques, the likely it illustrates the success in your path. In addition, you can also take help from an SEO or social media marketing agency to rank higher.

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