|Top 7 Tips For Successful Event Management|
The successful management of
events calls for a lot of tasks and heaps of practise. But if excellence is not
what you are aiming for, you are not doing it right.
It is true that when you are
organising or managing an event you are going to face various challenges. But
pulling your hair out and giving into crazy tactics is not going to solve your
In order to prevent the mishaps,
thankfully there are tools and methods for event planning that can be used for
managing events and make any fundraiser, wedding or product launch a successful
To help you avoid the event
planning horror stories and skyrocketing costs, here are some tips that you can
• Draft A Budget And Take Into Account Unforeseeable Situations –
Don’t let your event define the costs for you. Most of the planners have to
work with limited budget. So start by creating a spreadsheet with every detail
that can cost you. You should also leave some room for going over the budget
but that should not be by an extensive amount.
You should also keep some reserve for the unforeseeable future like if
it rains or if there is a hurricane and so forth. Stay prepared so that you
face no problem if you have to shift your location, equipment etc. or change
catering or any other supplier last minute which can cost you more.
• Set Clear Achievable Goals – For even the most
seasoned pros, event planning can be extremely stressful. You always run out of
time and something or the other always goes wrong. So you should try and do
things more efficiently and in a less stressful manner. Setting clear cut and
achievable goals right from the beginning is going to set the right expectation
and lead to less stressful event management.
• Negotiate With Vendors – Each and every event is
different. Vendors know this and that is the reason that many of them offer
customised services and flexible prices.
You should figure out how much you are willing to pay instead of asking
for a quote from the vendors. And then you should offer about 5-10% decreased
quotation to the vendors. This way even if the vendors negotiate, you will
still not surpass your budget and end up saving money in most cases.
• Assign Responsibilities – You should break the
elements of events into different sectors like transport, catering,
registration etc. and then assign every sector to each member of your team. As
they are responsible for different sections each of them will have a clear idea
of the small details and changes.
• Choose A Reliable Venue – The location of the event
can wreak havoc on your stress level. You may be wanting to create an unusual
experience by choosing a non-traditional venue. But you also need a place that
is trustworthy, safe, ADA compliant and easy-to-deal with. Venues that offer
things like catering, seating and lighting can lighten up your to-so-list.
Added to that, onsite IT or Wi-Fi or any other technological perk is going to
further simplify your event planning. So look out for them.
• Have A Back Up Plan – It almost never happens that an
event is pulled off without any issue. It can be anything from someone arriving
late to items not turning up. Assess the most vital assets your event is going
to have and create a back-up for the same. If a variety of problems can come
up, you should try to avoid them and determine whether an alternative can be
found or if it should be cut from the event altogether!
• Tell The Audience About The Event – You should not underestimate
the time that is called for the successful event promotion. Your marketing
approach should be decided on the basis of the internal sources, target
audience and the budget. At the time of selecting the partners for media you
should go for those that target your audience. It is always wiser to have a few
but effective partners who talk with the right audience rather than those who
talk to almost any audience. The social media platforms should also be utilised
to the fullest with hashtags and visual contents that are appealing. It is also
essential to create one message that will be broadcast across the channels.
Make this brief and ensure that it conveys the right idea of the event to the
|Top 7 Tips For Successful Event Management|
Apart from these the event management experts also opine
that you should follow up with your attendees post the event to gauge the
success and to know your scope of betterment. By keeping these in mind you can
achieve success and organise an event that will be etched in the minds of your
audience for a long time to come.
Nitesh Ranjan is a digital marketing expert with keen interest on
topics, trends and ideas related to brand promotion and advertising. He
regularly shares information on the ways to market businesses across digital
channels for better ROI, increased conversions and more sales. His blog can
help anyone interested in boosting the online visibility in the digital world
and eyeing access to a wider and bigger marketplace without spending big on
marketing. Trust his digital marketing knowledge to enhance your brand’s
presence on the internet.