Seven Improvements Tricks For Writing An Article
We are at the point that we are, we can always be
better. There is always something to learn, something to improve or some aspect
of our writing that deserves more time. The doubt then is how can we improve
our writing? What techniques, tricks or hacks are there to take our words to
another level?
better. There is always something to learn, something to improve or some aspect
of our writing that deserves more time. The doubt then is how can we improve
our writing? What techniques, tricks or hacks are there to take our words to
another level?
It has always been said that the best way to
improve your writing is to read more and write more. Yes, it is clear, but today
I want to go further.
improve your writing is to read more and write more. Yes, it is clear, but today
I want to go further.
1. Propose A 100% Specific
Goal:
If you want to improve something, you will have
to name it and specify it.
to name it and specify it.
“I want to be a better writer” or
“I want to improve my persuasive writing” are not measurable goals or
objectives. They are too big and will take you to absolute dispersion.
“I want to improve my persuasive writing” are not measurable goals or
objectives. They are too big and will take you to absolute dispersion.
What you should do is
propose very specific goals such as:
propose very specific goals such as:
- Write better email topics.
- Improve the readability of my texts.
- Write better tweets.
This little mental exercise will limit much more
what you need to do and will allow you to carry out very concrete actions to
improve.
what you need to do and will allow you to carry out very concrete actions to
improve.
For example, if I want to improve the subjects of
my emails maybe I should buy a course on that topic, read articles about it,
write many more topics, collect formulas, etc.
my emails maybe I should buy a course on that topic, read articles about it,
write many more topics, collect formulas, etc.
2. Read The Copy High (Both
Yours And Others):
This is the oldest technique in history to review
a text. Grab any item, sales page or email and read all the stops. Things like
this are going to happen to you:
a text. Grab any item, sales page or email and read all the stops. Things like
this are going to happen to you:
You are going to lock reading because a phrase is
too long, there are too many commas, etc.
too long, there are too many commas, etc.
Some words, when you say them up, they will sound
really bad and nothing aligned with your usual language. You will see that some
sentences do not connect too well with others.
really bad and nothing aligned with your usual language. You will see that some
sentences do not connect too well with others.
This is one of the simplest ways to pick up a
text and cut it out. Remember that it is not necessary that all sales pages are
long and that the less you have to read your ideal customer better. If we can
convince him with 300 words and it works, even better.
text and cut it out. Remember that it is not necessary that all sales pages are
long and that the less you have to read your ideal customer better. If we can
convince him with 300 words and it works, even better.
And if in addition to reading the copy you read
it to another person who wants to listen to you (difficult), more failures you
will find.
it to another person who wants to listen to you (difficult), more failures you
will find.
3. Rewrite Ads, Sales Pages, And
Posters:
This technique is cool, really. It’s as if you
put yourself to work with the best and over you correct things. Choose an ad
from a fence, Ad-words, Facebook Ads, a sales page or any poster that you see on
the street. Rewrite and analyze the differences between your text and the
previous one and Repeat the process.
put yourself to work with the best and over you correct things. Choose an ad
from a fence, Ad-words, Facebook Ads, a sales page or any poster that you see on
the street. Rewrite and analyze the differences between your text and the
previous one and Repeat the process.
This technique is a very powerful client
generator. Why? Because if you go to a company or blogger, you modify the
texts, you say “I’ve rewritten your sales page to help you convert
more”, would you like to try this version? “And that version works
better indeed … you have a future client insured.
generator. Why? Because if you go to a company or blogger, you modify the
texts, you say “I’ve rewritten your sales page to help you convert
more”, would you like to try this version? “And that version works
better indeed … you have a future client insured.
4. Have A Repository Of Ideas
To Inspire You:
Have you seen a sales page that you loved and
forced to buy something? Save it.
forced to buy something? Save it.
Were you on the street and a poster has caught
your attention among 1,000 things that were before you? Take a picture
your attention among 1,000 things that were before you? Take a picture
A Facebook Ads ad has captivated and forced you
to click? Save it.
to click? Save it.
Anything that makes you click, subscribe, buy or
carry out the proposed goal should be saved. Why? Because inspiration is a bad
person and tends to disappear. And it’s not fun to be trying to create
something for a client and see yourself with no ideas, no inspiration, and no
trips to the alley you’ve gotten yourself into.
carry out the proposed goal should be saved. Why? Because inspiration is a bad
person and tends to disappear. And it’s not fun to be trying to create
something for a client and see yourself with no ideas, no inspiration, and no
trips to the alley you’ve gotten yourself into.
5. Write By Hand What Your Copy-writing Idols Have Done:
If you carry out point 4 this point will be easy
to execute. You will have pages of sales, announcements and everything at your
disposal to be able to write them manually and when I say manually I mean you
take a piece of paper, a pen and write it down. There is something different
about writing by hand and writing on the PC that at least I have noticed: the
transfer of knowledge or technique is much more powerful.
to execute. You will have pages of sales, announcements and everything at your
disposal to be able to write them manually and when I say manually I mean you
take a piece of paper, a pen and write it down. There is something different
about writing by hand and writing on the PC that at least I have noticed: the
transfer of knowledge or technique is much more powerful.
When you write on the PC, although it seems
incredible, your attention is less. I often find myself writing and looking out
the window or writing while I have my mind in the clouds. However, when I do it
on paper, which does not happen.
incredible, your attention is less. I often find myself writing and looking out
the window or writing while I have my mind in the clouds. However, when I do it
on paper, which does not happen.
6. Escape From Your Creative
Comfort Zone:
Challenging often serves as extreme learning. I
explain. Imagine that you are great at writing articles but that you are
terrible designing sales pages. For this reason you decided to move on,
dedicate yourself to write posts and outsource the creation of those pages.
explain. Imagine that you are great at writing articles but that you are
terrible designing sales pages. For this reason you decided to move on,
dedicate yourself to write posts and outsource the creation of those pages.
The problem is that you are throwing stones on
your roof yourself. If you do not write them, you leave your comfort zone and
you dare, you will never get better.
your roof yourself. If you do not write them, you leave your comfort zone and
you dare, you will never get better.
7. Receive Feedback From
Other People:
The easiest way to improve something is that
someone, with sufficient knowledge and qualified to do so, tells you what to
improve. I mean hire a coach and ask him to tell you how to improve. That is
expensive and not available to many, although if you have enough money I
recommend it. It evolves before working a month with someone who is where you
want to go that lurching on your own.
someone, with sufficient knowledge and qualified to do so, tells you what to
improve. I mean hire a coach and ask him to tell you how to improve. That is
expensive and not available to many, although if you have enough money I
recommend it. It evolves before working a month with someone who is where you
want to go that lurching on your own.
You can also ask your friends, your partner or a
colleague blogger to review what you write and tell you what you see wrong. Often
they will find faults, corrections and things that you can go polishing.
colleague blogger to review what you write and tell you what you see wrong. Often
they will find faults, corrections and things that you can go polishing.