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Attorney Lead Generation: 5 Ways Attorneys Can Generate Leads Online

Attorney Lead Generation: 5 Ways Attorneys Can Generate Leads Online
Attorney Lead Generation: 5 Ways Attorneys Can Generate Leads Online
In an extremely saturated market, attorney lead generation has become a significant challenge for most lawyers. Quality leads are getting harder and harder to generate as consumer behavior has changed over the years. About 76% of consumers use online resources to search for professional attorneys, making the internet the battleground on which lawyers fight for attention.


The only thing between winning and losing is a well-planned and well-executed marketing strategy. So what do you do to come out on the winning side? Below is a comprehensive guide that breaks down a working strategy and makes legal lead generation easy peasy.


1. Create A Professional Website Designed For Legal Lead Generation

A professional website is hands down the best lead generation avenue for lawyers. It's arguably the most effective marketing asset if you get it right. It has to be professionally designed because over 75% of users judge a business's credibility based on its website design.


If clients are not impressed with your website, there's a very slim chance they will trust you to handle their legal matters.


Fast Speeds

Apart from a professional design, your website needs to be super-fast. Most people expect a website to load within the first 3 seconds. Any longer and they press the back button and look for a competitor with a faster website. It's also imperative for it to be responsive, which means mobile-friendly.


Mobile Responsive

You see, over 50% of searches happen on mobile. This is where most of your target audience is, so you need to optimize your website for mobile users. You will have zero chance of converting mobile users if your website doesn't favor them and a high chance of legal lead generation if you do.


Easy To Find

In addition to this, your website must be easy to find. A majority of clients looking for professional attorneys search for local services. You not only need to appear on the first search page, but you need to be optimized for local searches as well.


Beyond that, your website must be visually appealing and authoritative.


Authoritative

Authoritative means you need to appear aggressive and ready to fight for clients. You need to have professional and authoritative content, helpful and insightful blog posts, and incredible legal guides.


You also need case studies, infographics, testimonials, and videos that showcase both your industry prowess and personality. Ensure your affiliations, associations, news mentions and awards are on your website as well.


The most important part of attorney lead generation is ensuring the website is optimized for conversions. You need to prompt your potential client to take action and encourage them to contact you by having clear calls-to-action. Make sure your contact information is clear and have a pop-up box that asks them to subscribe to your newsletters.


2. Take Full Advantage Of Search Engine Optimization

Search engine optimization, better known as SEO, is one of the best strategies to get you the best legal leads. Organic search is extremely important, and you can only achieve it through search engine optimization. The idea here is to appear on the first page of Google for your keyword phrases.


Some of the most important aspects of appearing on the first page of a search engine, include having a secure website using an SSL encryption. Beyond that, use page speed, schema markup, quality content, and mobile optimization. However, there is a lot more like social signals, quality backlinks, and search intent.


The secret to generating legal leads is having the right keywords and key phrases, which indicate commercial search intent.


3. Use Recommendations And Referrals For Attorney Lead Generation

Recommendations and referrals are some of the best sources for qualified legal leads. In the past, referrals were more of a word-of-mouth strategy. Now everything is happening online, and clients are leaving reviews for others to refer to. If you're going to generate quality legal leads, you need to have an incredible review portfolio.


You see, about 88% of consumers trust online reviews as much as they do personal recommendations. Positive reviews make them trust a company. Ensure your reviews appear on credible review websites, such as Google, Yelp, FindLaw websites, Nolo, Lawyers.com, Lawyers US Legal, Law Info, among others.


Ask all your clients to leave reviews and testimonials after services. Most people are happy to do so, especially if they are pleased with the services received.


4. Use Pay-Per-Click Advertising For Legal Lead Generation

Pay-per-click or PPC advertising is one of the best-paid advertising for attorney lead generation. If you search for something on Google, the first four listings are usually Google Ads advertisements, which are PPC ads. Never overlook paid ads because 63% of consumers click on Google ads, and 75% of them feel that ads make it easy for them to find the information they need.


5. Use Content Marketing To Your Advantage

It's 2020, and content is still king. All kinds of content, from blog posts to videos, Ebooks, infographics, whitepapers, guides, and webinars, can reel in an incredible number of leads. The higher the content quality, the more the leads you generate. Offer comprehensive information and answer all the questions potential clients could have when searching for an attorney.


How much do lawyers cost? Are attorney consultations free? Which type of lawyer do I need and how do I find them?


These are some important questions. If you cover them as topics on your blog section then offer comprehensive answers, clients will trust you and be more inclined to click that CTA button.


Apply These Legal Lead Generation Strategies For The Best Outcomes

Attorney lead generation doesn't need to be complicated. It may be necessary to hire a lawyer marketing company, though, so you can hit the right spots and come up with a winner in this battle for attention. Having a professional marketing company that understands the ins and outs of the legal industry could go a long way to getting quality leads and growing your law firm.


If you liked our post, please be kind enough to share with your friends and colleagues, and if you'd like more, head over to our blog section.


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